Made to Stick pdf 下载极速 mobi txt pdb lrf 网盘-石头书海

内容简介：

Editorial Reviews

From Publishers Weekly

Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"—that is, the art of *** ideas unf***ettable. They start by relating the gruesome urban legend about a man who succumbs to a barroom flirtation only to wake up in a tub of ice, victim of an ***an-harvesting ring. What makes such stories memorable and ensures their spread around the globe? The authors credit six key principles: simplicity, unexpectedness, concreteness, credibility, emoti*** and stories. (The initial letters spell out "success"—well, almost.) They illustrate these principles with a host of stories, some familiar (Kennedy's stirring call to "land a man on the moon and return him safely to the earth" within a decade) and others very funny (Nora Ephron's anecdote of how her high school journalism teacher used a ***, embarrassing trick to teach her how not to "bury the lead"). Throughout the book, sidebars show how bland messages can be made intriguing. Fun to read and solidly researched, this book deserves a wide readership. (Jan. 16)

From Booklist

Based on a class at Stanford taught by one of the authors, this book profiles how some ideas "stick" in our minds while the majority fall by the wayside. Urban legends, c***piracy theories, and compelling advertising make up much of the intrinsically interesting examples that the Heaths profile that qualify for "stickiness." This book explores what makes social epidemics "epidemic" and, as the Heaths cite from Malcolm Gladwell's Tipping Point (2000), defines the secret recipe that makes an idea viral. The principles of stickiness are examined--an unexpected outcome, lots of concrete details that we remember, emotion, simplicity, and credibility--all packaged in an easily told story format. Taking these five stickiness attributes, the book offers numerous examples of how these properties make up the stories we are all familia***ith--the urban legend about kidney theft and the razor blades supposedly lurking in Halloween candy. Exercises, checklists, and other tools are sprinkled throughout the book to help the reader understand and test how stickiness can be applied to their ideas, whether they are teachers, parents, or CEOs. Gail Whitcomb

书籍目录：

Introduction: What sticks?

1. Simple

2. Unexpected

3. Concrete

4. Credible

5. Emotional

6. Stories

Epilogue: What sticks.

作者介绍：

暂无相关内容，正在全力查找中

出版社信息：

暂无出版社相关信息，正在全力查找中！

书籍摘录：

暂无相关书籍摘录，正在全力查找中！

在线阅读/听书/购买/PDF下载地址：

在线阅读地址：Made to Stick在线阅读

在线听书地址：Made to Stick在线收听

在线购买地址：Made to Stick在线购买

原文赏析：

前两天我被一朋友拉黑了。

她约我吃饭，我说对不起啊，这几天我很忙，焦头烂额啊。

她没回话。

隔了一阵，她回：你这样炫耀，有意思吗？就你忙，你大忙人，你日理万机。对，我就是在家闲着。不好意思啊，拉低了你朋友圈的质感。我还是别打扰你了。

我擦。

我一个“忙”字，牵扯出她这么波澜壮阔的心路历程……

我一公号狗，每天吭哧吭哧写文章，这***很高级吗。

难道不是说我在希腊邮轮上度假，闲得发慌，这才是炫耀吗。

我想给她回复，跟她理性地探讨一下炫耀的真谛。

哦漏。

我已经被她拉黑了。

原来对玻璃心的闲人来说，“忙”特么也算敏感词了。

前两天我被一朋友拉黑了。

她约我吃饭，我说对不起啊，这几天我很忙，焦头烂额啊。

她没回话。

隔了一阵，她回：你这样炫耀，有意思吗？就你忙，你大忙人，你日理万机。对，我就是在家闲着。不好意思啊，拉低了你朋友圈的质感。我还是别打扰你了。

我擦。

我一个“忙”字，牵扯出她这么波澜壮阔的心路历程……

我一公号狗，每天吭哧吭哧写文章，这***很高级吗。

难道不是说我在希腊邮轮上度假，闲得发慌，这才是炫耀吗。

我想给她回复，跟她理性地探讨一下炫耀的真谛。

哦漏。

我已经被她拉黑了。

原来对玻璃心的闲人来说，“忙”特么也算敏感词了。

特沃斯基和沙菲尔的研究告诉我们：不确定性——就算是毫不相干的不确定性——都可能在我们作决定的时候迷惑我们

其它内容：

书籍介绍

Editorial Reviews

From Publishers Weekly

Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"—that is, the art of *** ideas unf***ettable. They start by relating the gruesome urban legend about a man who succumbs to a barroom flirtation only to wake up in a tub of ice, victim of an ***an-harvesting ring. What makes such stories memorable and ensures their spread around the globe? The authors credit six key principles: simplicity, unexpectedness, concreteness, credibility, emoti*** and stories. (The initial letters spell out "success"—well, almost.) They illustrate these principles with a host of stories, some familiar (Kennedy's stirring call to "land a man on the moon and return him safely to the earth" within a decade) and others very funny (Nora Ephron's anecdote of how her high school journalism teacher used a ***, embarrassing trick to teach her how not to "bury the lead"). Throughout the book, sidebars show how bland messages can be made intriguing. Fun to read and solidly researched, this book deserves a wide readership. (Jan. 16)

From Booklist

Based on a class at Stanford taught by one of the authors, this book profiles how some ideas "stick" in our minds while the majority fall by the wayside. Urban legends, c***piracy theories, and compelling advertising make up much of the intrinsically interesting examples that the Heaths profile that qualify for "stickiness." This book explores what makes social epidemics "epidemic" and, as the Heaths cite from Malcolm Gladwell's Tipping Point (2000), defines the secret recipe that makes an idea viral. The principles of stickiness are examined--an unexpected outcome, lots of concrete details that we remember, emotion, simplicity, and credibility--all packaged in an easily told story format. Taking these five stickiness attributes, the book offers numerous examples of how these properties make up the stories we are all familia***ith--the urban legend about kidney theft and the razor blades supposedly lurking in Halloween candy. Exercises, checklists, and other tools are sprinkled throughout the book to help the reader understand and test how stickiness can be applied to their ideas, whether they are teachers, parents, or CEOs. Gail Whitcomb

Made to Stick pdf 下载极速 mobi txt pdb lrf 网盘

Made to Stick电子书下载地址

Made to Stick书籍详细信息

内容简介：

书籍目录：

作者介绍：

出版社信息：

书籍摘录：

在线阅读/听书/购买/PDF下载地址：

原文赏析：

其它内容：

书籍真实打分

网站评分

下载点评

下载评价

喜欢"Made to Stick"的人也看了

投资者的朋友 pdf 下载极速 mobi txt pdb lrf 网盘

一本书搞懂企业大数据消费金融的认知、商业银行消费金融、消费金融公司、互联网消费金融、消费金融风控等内容投资理财书籍 pdf 下载极速 mobi txt pdb lrf 网盘

高三总复习测试历史第14版 2024新 pdf 下载极速 mobi txt pdb lrf 网盘

花儿之乡·大通 pdf 下载极速 mobi txt pdb lrf 网盘

网络法律评论张平著北京大学出版社【正版】 pdf 下载极速 mobi txt pdb lrf 网盘

护理学基础（国家***执业资格考试同步考点精讲系列） pdf 下载极速 mobi txt pdb lrf 网盘

自由主义的两张面孔 pdf 下载极速 mobi txt pdb lrf 网盘

华图版2013政法干警招录考试专用教材 pdf 下载极速 mobi txt pdb lrf 网盘

声学手册（第5版）声学设计与建筑声学实用指南 pdf 下载极速 mobi txt pdb lrf 网盘

身临其境商务日语口语 pdf 下载极速 mobi txt pdb lrf 网盘

Made to Stick pdf 下载 极速 mobi txt pdb lrf 网盘

Made to Stick电子书下载地址

Made to Stick书籍详细信息

内容简介：

书籍目录：

作者介绍：

出版社信息：

书籍摘录：

在线阅读/听书/购买/PDF下载地址：

原文赏析：

其它内容：

书籍真实打分

网站评分

下载点评

下载评价

喜欢"Made to Stick"的人也看了

Made to Stick pdf 下载极速 mobi txt pdb lrf 网盘