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In frantic pursuit of innovation, companies have experimented with one new fad after

another: corporate venturing, intellectual property licensing, innovation-by-alliance, innovation-by-acquisition, spinouts, spin-ins,and many more. In this book, three leading experts on commercializing innovation sort through the debris of yesterday's innovation experiments, unearthing powerful less*** about what works and what doesn't.

INNOVATION THAT FITS draws on a thorough examination of more than250 innovation

initiatives from ***anizati*** of widely differing sizes and industries. Based on this unprecedented research, the authors show how to better choose and implement the right ***anizational tactics, manage the key risks of each approach, and put all the pieces together to design and execute a more resilient core innovation strategy.

Acknowledgments

About the Authors

1 Making Sense of Innovation Fads and Fashi***

Innovation Excitement, Then Disillusionment

Rec***idering Innovati*** in Innovation

Bringing Silicon Valley Inside

Spinnovation

Virtual Reality: Patenting, IP, and "Asset-Lite"

Shared Creation

If You Can't Build It, Buy It

Mixed Results: What Exactly Is It?

The Allure of Innovati*** in Innovation

Background and Overview

2 Corporate Venturing: Best of Both Worlds or Venturing Too Far?

Breaking the Old Molds

The Disappointing Record of Corporate Ventures

The C***ummate Corporate Venture Capitalist

Core Problems with Corporate Venturing

Can You Be Too Free?

Diverging Approaches Toward Cars of the Future

An Established Operating Company Is Not a VC Portfolio

More Mature CVC Approaches

The Need for Core Venturing

3 The Virtual Asset-Lite Model: Intellectual Property Licensing

The Old Economy: Real Companies,Real Products

Intellectual Property Rules

IBM = IPM (Intellectual Property Management)

The "Knowing" and "Doing" Connection

The Secret of Life (Patent Pending) Itself

If You're So Smart, Why Aren't You Rich?

Limitati*** of the IP-Centric Model

Size Matters: Scaling Intellectual Property

IP as a Beginning, Not the End

Turning Licensing Inside-Out

……

4 Innovation by Alliance:Rec***idering Innovation Collaboration

5 R&D by M&A:Innovation by Acquisition

6 Spinnovation:Liberating Value or Spinning Out of Control?

7 Conclusion:Toward a New Model for Innovation

Endnotes

Index

MICHAEL LORD is Director of the Flow Institute and Associate Professor of Strategy

and International Business at the Babcock Graduate School of Management at Wake

Forest University. His work on innovation has been featured in many publicati***, includin

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书籍介绍

Innovation is more urgently necessary than it's ever been. Now, three leading experts on commercializing innovation systematically sort through the wreckage of yesterday's strategies, learning less*** and identifying ideas worth preserving and adapting. To prepare this book, the authors thoroughly examined the record of more than 250 innovation programs from ***anizati*** of widely differing sizes and industries, from 1998 through 2003. Based on this unprecedented research, they reveal the right time to use each innovation 'arrow', how to account for contingencies and risks; and how to focus on core innovation challenges -- not just superficial symptoms. Along the way, the authors define a focused, integrated model for innovation: one that is more nuanced and complex, but also better-grounded, more durable, and far more effective.