Advertising is Dead pdf 下载 极速 mobi txt pdb lrf 网盘

The first overview of the revolutionary advertising techniques and media needed to successfully reach today's c***umer.

Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional advertising formats, and the power that media fragmentation and technology give to c***umers to tune out the noise.

The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient. This book is the first to harness them into an integrated communicati*** approach, as Tom Himpe explains and illustrates:

• the four driving forces for getting close to the c***umer: be personal; go where the competition isn't; make the brand invisible; be unpredictable;

• the eight techniques—from c***umer involvement to harnessing the power of the senses—for employing these driving forces, illustrated with campaigns from across the world;

• the four types of campaign that make use of this new knowledge. 435 color illustrati***.

暂无相关目录，正在全力查找中！

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：Advertising is Dead在线阅读

在线听书地址：Advertising is Dead在线收听

在线购买地址：Advertising is Dead在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

The first overview of the revolutionary advertising techniques and media needed to successfully reach today's c***umer.

Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional advertising formats, and the power that media fragmentation and technology give to c***umers to tune out the noise.

The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient. This book is the first to harness them into an integrated communicati*** approach, as Tom Himpe explains and illustrates:

• the four driving forces for getting close to the c***umer: be personal; go where the competition isn't; make the brand invisible; be unpredictable;

• the eight techniques—from c***umer involvement to harnessing the power of the senses—for employing these driving forces, illustrated with campaigns from across the world;

• the four types of campaign that make use of this new knowledge. 435 color illustrati***.