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内容简介:
Turn your great idea into BIG PROFITS with a powerful, persuasive business plan! With any endeavor, good planning is the key to good results-especially in the launch of a new business or product. Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit. A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur's guide provides all the tools you need to communicate the value of your idea to investors and attract key talent, and create a plan you can turn to throughout the entire process of starting and running a business. You'll learn how to: Determine what to include in each plan, why, and fo***hom Secure the capital you need to get the project off the ground Assess opportunities and risks involved in your project Avoid common pitfalls that cost money, time, and effort With Business Plans That Work, you have everything you need to create winning strategies for development, sales, marketing, operati***, distribution, and everything else successful ventures are founded on.
书籍目录:
Preface
1 Entrepreneurs Create the Future
2 Before You Start Planning, Ask the Right Questi***
3 Getting Started
4 Industry: Zoom Lens on Opportunity
5 Company and Product Description: Selling Your Vision
6 Marketing Plan: Reaching the Customer
7 Operati*** and Development: Execution
8 Team: The Key to Success
9 The Critical Risks and Offering Plan Secti***
10 Financial Plan: Telling Your Story in Numbers
11 Conclusion
Appendix 1: Quick Screen Exercise
Appendix 2: Business Planning Guide Exercise
Appendix 3: Sample Presentation
Index
About the Author
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书籍介绍
Turn your great idea into BIG PROFITS with a powerful, persuasive business plan! With any endeavor, good planning is the key to good results-especially in the launch of a new business or product. Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit. A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur's guide provides all the tools you need to communicate the value of your idea to investors and attract key talent, and create a plan you can turn to throughout the entire process of starting and running a business. You'll learn how to: Determine what to include in each plan, why, and fo***hom Secure the capital you need to get the project off the ground Assess opportunities and risks involved in your project Avoid common pitfalls that cost money, time, and effort With Business Plans That Work, you have everything you need to create winning strategies for development, sales, marketing, operati***, distribution, and everything else successful ventures are founded on.
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