It's Not What You Sell, It's What You Stand For pdf 下载 极速 mobi txt pdb lrf 网盘

Roy Spence has helped ***anizati*** such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. Simply put, purpose is a definitive statement about the difference you are trying to make in the world.Purpose is the key to creating and maintaining a high-performing ***anization, deserving just as much attention as strategy, execution, and innovation. A real purpose cana (TM)t just be words on paper. It has to get under the skin of every member of your ***anization a " like Southwesta (TM)s purpose of a oedemocratizing the skiesa or Wal-Marta (TM)s of a oesaving people money so they can live better.a If you get it right, your people will feel great about what theya (TM)re doing, clear about their goals, and excited to get to work every morning. This audiobook will help you discover your ***anizationa (TM)s purpose, proclaim it to the world, and apply it to everything you do. It will force your ***anization to address some tough and profound questi***: a What do we really stand for?a Do our employees feel like what they do matters?a Would our customers miss us if we ceased to exist?a Do we bring our purpose to life everywhere we can? Spencea (TM)s hard-won less*** will change the way you view your job, your business model, your leadership style, and your marketing. They will help you make money, make a difference, and a " with a little luck a " make history.

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Roy Spence has helped ***anizati*** such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. Simply put, purpose is a definitive statement about the difference you are trying to make in the world.Purpose is the key to creating and maintaining a high-performing ***anization, deserving just as much attention as strategy, execution, and innovation. A real purpose cana (TM)t just be words on paper. It has to get under the skin of every member of your ***anization a " like Southwesta (TM)s purpose of a oedemocratizing the skiesa or Wal-Marta (TM)s of a oesaving people money so they can live better.a If you get it right, your people will feel great about what theya (TM)re doing, clear about their goals, and excited to get to work every morning. This audiobook will help you discover your ***anizationa (TM)s purpose, proclaim it to the world, and apply it to everything you do. It will force your ***anization to address some tough and profound questi***: a What do we really stand for?a Do our employees feel like what they do matters?a Would our customers miss us if we ceased to exist?a Do we bring our purpose to life everywhere we can? Spencea (TM)s hard-won less*** will change the way you view your job, your business model, your leadership style, and your marketing. They will help you make money, make a difference, and a " with a little luck a " make history.