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This is a Pearson Global Edition.

The Pearson editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.

Real-world training for the business world of today and tomorrow.

The field’s leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editi*** that don’t reflect their copyright year, training students in practices from the last decade. Bovée/Thill provides real-world training for the business world of today and tomorrow.

Updated with a more in***ctive and conversational model called Business Communication 2.0, this edition introduces students to a vitally important way of thinking about communication, instructing them in the professional use of blogs, instant messages, wikis, twittering and other social media tools.

Preface

Prologue

Part 1: Understanding the Foundati*** of Business Communication

　1: Achieving Success Through Effective Business Communication

　2: Mastering Interpersonal Communication

　3: Communicating in a World of Diversity

Part 2: Applying the Three-Step Writing Process

　4: Planning Business Messages

　5: Writing Business Messages

　6: Completing Business Messages

Part 3: Crafting Brief Messages

　7: Crafting Messages for Electronic Media

　8: Writing Routine and Positive Messages

　9: Writing Negative Messages

　10: Writing Persuasive Messages

Part 4: Supporting Messages with Quality Information

　11: Finding, Evaluating, and Processing Information

　12: Designing Visual Communication

Part 5: Planning, Writing, and Completing Reports and Proposals

　13: Planning Reports and Proposals

　14: Writing Reports and Proposals

　15: Completing Reports and Proposals

Part 6: Designing and Delivering Oral and Online Presentati***

　16: Developing Oral and Online Presentati***

　17: Enhancing Presentati*** with Slides and Other Visuals

Part 7: Writing Employment Messages and Interviewing for Jobs

　18: Building Careers and Writing Résumés

　19: Applying and Interviewing for Employment

Appendix A: Format and Layout of Business Documents

Appendix B: Documentation of Report Sources

Appendix C: Correction Symbols

Video Guide

Handbook of Grammar, Mechanics, and Usage

Answer Key

References

Acknowledgments

Brand, Organization, Name, and Website Index

Subject Index

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书籍介绍

For Business Communication courses. This is a Pearson Global Edition. The Pearson editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. Real-world training for the business world of today and tomorrow. The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editi*** that don't reflect their copyright year, training students in practices from the last decade. Bovee/Thill provides real-world training for the business world of today and tomorrow. Updated with a more in***ctive and conversational model called Business Communication 2.0, this edition introduces students to a vitally important way of thinking about communication, instructing them in the professional use of blogs, instant messages, wikis, twittering and other social media tools.

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