THE GLITTERING SILVER MARKET: THE RISE OF THE ELDERLY CONSUMERS IN ASIA银制品市场 pdf 下载 极速 mobi txt pdb lrf 网盘

The Glittering Silver Market describes in much clarity, the history, experiences and expectati*** of c***umers in this category. As a c***umer banker in Asia Pacific, I found the research and forecast related to "silver" c***umers in China, Hong Kong and Taiwan particularly interesting. It is an excellent piece of work for the business as well as the leisure reader.

--Dicky Yip, OBE, Executive Vice President, Bank of Communicati***, General Manager, H***C

Dr. Yuwa Hedrick- has put his finger on a major c***umer trend in Asia: the rise of the elderly c***umer market. Through Concise statistics, insightful observati*** and illuminating anecdotes, he has skillfully weaved a powerful and convincing story on the rise of the silver market in the major Asian Countries. It is a book that researchers, businessmen, financial ***ysts and public policy makers should read to derive deep insights on the enormous future impact of elderly c***umer spending in Asia.

--Professor Tan Kong Yan, Director, Asia Research Center, Nanyang Technological University, Former Chief Economist, Ministry of Trade and Industry Government of Singapore

The Glittering Silver Market provides a detailed ***ysis of the financial powers of elderly populati*** in Asia and its enormous potential. Supported by excellent demographic and economic data, this book offers a fascinating insight on how to tap into this growing c***umer market and the exciting new business opportunities it can offer for the future. A must-read for all marketers.

--Sam Moon, Managing Director & CEO, DNM Strategies

Many observers are beginning to worry about the huge demographic changes unfolding in Asia mean for them. Dr. Hedrick-'s book is thus timely, one that general readers as much as policy makers and businessmen watching trends will find helpful. He succinctly provides the reade***ith ***yses of population trends in key countries togethe***ith projecti*** which are particularly useful.

--Manu Bhaskaran, Partner/Head, Economic Research, Centennial Group

作者简介：

Dr. Yuwa Hedrick- is a business strategic and economist with 20 years of experience gained in over 30 countries. He has served as strategy advisor to over 30 leading multinational corporati*** in the Asia/Pacific region.

As the economic advisor to MasterCard Worldwide in Asia/pacific since 1999, Yuwa has been resp***ible for monitoring and forecasting economic growth and emerging business development trends in the region. In this capacity, he ahs devised market entry strategies, addressed public policy challenges, ***yzed business impacts of social, demographic and lifestyles changes, and assessed market-specific business development potential and c***traints.

Yuwa is a frequent commentator on TV and in the media, and a published author on economic development, trade, c***umer markets and international relati***. He is a regular columnist in Forces and a visiting professor at the School of Management of Fudan University in Shanghai, China and also a chief strategist at Davos Management Institute.

Foreword.

Acknowledgments.

Chapter 1. Rise of the Silver Aristocracy in Asia.

Chapter 2. Affluent Asia: The Super Ageing Society of Japan.

Chapter 3. Affluent Asia-Pacific: Australia, Korea, Taiwan, Hong Kong and Singapore.

Chapter 4. Emerging Asia: China.

Chapter 5. Emerging Asia: Malaysia, Thailand, Philippines and India.

Chapter 6. The Glittering Silver Market.

Appendix: Explanatory Note on Data and Sources.

Endnotes.

Index.

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The Glittering Silver Market describes in much clarity, the history, experiences and expectati*** of c***umers in this category. As a c***umer banker in Asia Pacific, I found the research and forecast related to "silver" c***umers in China, Hong Kong and Taiwan particularly interesting. It is an excellent piece of work for the business as well as the leisure reader.--Dicky Yip, OBE, Executive Vice President, Bank of Communicati***, General Manager, H***C

Dr. Yuwa Hedrick-Wong has put his finger on a major c***umer trend in Asia: the rise of the elderly c***umer market. Through Concise statistics, insightful observati*** and illuminating anecdotes, he has skillfully weaved a powerful and convincing story on the rise of the silver market in the major Asian Countries. It is a book that researchers, businessmen, financial ***ysts and public policy makers should read to derive deep insights on the enormous future impact of elderly c***umer spending in Asia.--Professor Tan Kong Yan, Director, Asia Research Center, Nanyang Technological University, Former Chief Economist, Ministry of Trade and Industry Government of Singapore

The Glittering Silver Market provides a detailed ***ysis of the financial powers of elderly populati*** in Asia and its enormous potential. Supported by excellent demographic and economic data, this book offers a fascinating insight on how to tap into this growing c***umer market and the exciting new business opportunities it can offer for the future. A must-read for all marketers.--Sam Moon, Managing Director & CEO, DNM Strategies

Many observers are beginning to worry about the huge demographic changes unfolding in Asia mean for them. Dr. Hedrick-Wong's book is thus timely, one that general readers as much as policy makers and businessmen watching trends will find helpful. He succinctly provides the reade***ith ***yses of population trends in key countries togethe***ith projecti*** which are particularly useful.--Manu Bhaskaran, Partner/Head, Economic Research, Centennial Group