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内容简介：
30 million presentati*** will be given today. Milli*** will fail. Milli*** more will be received with yawns.
A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly ... discover common ground ... and, together, decide to act!Presenting to Win: Persuade Your Audience Every Time is about getting those "A-ha!" moments, and the extraordinary success that follows from them.
Jerry Weissman shows you how to transform your presentati*** from dry recitals of facts into compelling stories with a laser-sharp focus on what matters most: what's in it for the audience.These techniques have proven themselves with billi*** of dollars on the line. Thousands of Weissman's elite clients have already mastered them. Now it's your turn!
* Techniques proven in hundreds of IPO road shows How you can convince even the world's toughest audiences * What you must do to tell your story Focus before flow: Identifying your real goals and message * The power of the WIIFY: What's In It For You Staying focused on what your audience really cares about * Capture your audience in 90 seconds ... and never let go! Opening gambits and compelling linkages * The practical mechanics of effective presentati*** Making the most of bullets, graphics, charts, and special effects * From brainstorming through delivery Crafting the Power Presentation, one step at a time
Become one of the world's most persuasive presenters ... right now!
Beyond the bullet point: presentati*** that connect!
Bring your message to life: using proven storytelling techniques
Show your audiences what really is in it for them
Use graphics to *** your story, not bury it
Keep your presentati*** fresh, no matter how often you deliver it
Learn by example: case studies from the world's leading companies
Suddenly, in a flash, the lights go on in their heads. Aha! They smile. They nod. They get it. They're yours. You've persuaded them. All your presentati*** should be filled with moments like these, and with Presenting to Win: Persuade Your Audience Every Time, they will be.
You'll master the same step-by-step techniques Jerry Weissman uses to coach business people preparing for the most mission-critical presentati*** of their careers before the world's toughest audiences.
It's time to learn how to make your presentati*** unf***ettable-and irresistible.
书籍目录：
Preface: What's Past Is Prologue
Introduction: The Wizard of Aaaahs
The Mission-Critical Presentation·The Art of
Telling Your Story·A New Approach to
Presentati***·The Psychological Sell
Company Examples: Cisco Systems·Microsoft
Chapter One: You and Your Audience
The Problem with Presentati***·The Power
Presentation·Persuasion: Getting from Point A
to Point B·Audience Advocacy·Getting Aha/s
Company Examples: Network Appliance·
Luminous Networks
Chapter Two: The Power of the WIIFY
What's In It For You?·WIIFY Triggers·The
Danger of the Wrong "You"
Company Examples: Brooktree·Netflix·
Luminous Networks
Chapter Three: Getting Creative:The Expansive Art of Brainstorming
The Data Dump·Managing the Brainstorm: The
Framework Form·Brainstorming: Doing the
Data Dump Productively·Focus before Flow
Company Example: Adobe Systems
Chapter Four: Finding Your Flow
The 16 Flow Structures·Which Flow Structure
to Choose?·Guidelines for Selecting a Flow
Structure·The Value of Flow Structures·The
Four Critical Questi***
Company Examples: Intel·Cisco Systems·
BioSurface Technology·Tanox·Cyrix·Compaq
Computer·ONI Systems·Epimmune
Chapter Five: Capturing Your Audience Immediately
Seven Classic Opening Gambits·Compound
Opening Gambits·Linking to Point B·Tell 'em
What You're Gonna Tell 'em·90 Seconds to
Launch·Winning Over the Toughest Crowd
Company Examples: Intuit Software·DigitalThink
·Mercer Management C***ulting·Cisco Sytems·
Yahoo!·Macromedia·Argus Insurance ·
TheraTech·Microsoft·Network Appliance·
Cyrix·ONI Systems·Laurel Elementary School
Chapter Six:Communicating Visually
Chapter Seven:Making the Text Talk
Chapter Eight:Making the Numbers Sing
Chapter Nine:Using Graphics to Help Your Story Flow
Chapter Ten:Bringing Your Story to Life
Chapter Eleven:Customizing Your Presentation
Chapter Twelve:Pitching in the Majors
Appendix A:Tools of the Trade
Appendix B:Presentation Checklist
Acknowledgments
Index
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原文赏析：
在演讲中面临棘手的问题时，要澄清问题、避免消极言论、负起责任，并以积极的口吻结束应答。
人们对于数据和事实有一种崇拜，认为这是权威的必然表现。但是只是事实的堆砌却不能够和最终的记忆画上等号。把影响听众的首要目标调整为记住框架，而他们会自己设法去连接事实。
演讲者经常会犯的一个错误就是，自认为听众一定会很快明白我的产品、观点对他来讲意味着什么。但可惜的是，很多情况下，听众都是懒的，他们不愿意再往前走一步，即使你认为“这不是明摆着的嘛”
从最后的部分开始准备你的演讲内容，并在一开始就牢牢吸引住你的听众。
你必须回答所有问题
其它内容：
编辑推荐
作者简介：
JERRY WEIS***AN,the world's number one corporate presentati*** coach,is known worldwide for his confidential sessi***.Weissman's private client list reads like a who's who of the world's best companies,including the top brass at Yahoo!Compaq,Intel ,intuit,Cisco Systems,Microsoft,and many others.
Weissman's techniques have helped nearly 400 client firms hone persuasive IPO road-show presentati*** that have raised hundres of billi*** of dollars in the stock market,and have helped another 400 public and pre-public firms develop and deliver crucial business presentati***.
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