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C***ultants will find critical new Material on how to Overcome Objecti*** and vital information on internet and e-based marketing and sales.Htere's also a new chapter on how to work in smaller markets with family owned businesses,non-profits and other"non-traditional"clients.Packed with the most up-to-date information available,Million Dollar C***ulting will boost Performance and profits for you and the companies you c***ult.

本书是一本空前的商业性畅销书，已发展至第三版，在美国稳居货架１０年，经久不衰。艾伦，这位“咨询顾问中的咨询顾问”，浓缩自己的从业经验，为咨询顾问提供了有效的工具和建议。教其一步步地扩展业务，从战略，战术以及自我价值的实现等３个部分入手，教其每年保持７位数的收益，并邀请您加人成功咨询顾问的行列。

Preface

Acknowledgments

Part 1 Strategy:establishing Your view of the Profession

1 The State of the Art:Most Art Is in the Eye of the Beholder

What a Conaultant Is and Is Not

How Organizati*** Choose C***ulting Help

Emphasizing Results,Not Tasks

Trends and Likelihoods for the Coming Decade

2 The Right State of Mind:Rudderless Ships Are Only Good at Drifting

How Jobs Get in the Way of Careers

Will Growth Cut You Down to Size?

Abandoning Clients Gracefully

Ten Business Conditi*** That Cry Out for Abandonment

Establishing the Ideal Goals

As in Show Business,Timing Is Everything

3 Prerequisites for Growth:Expanding the Envelope

The Success Trap

Establishing the Firm's Image

Abandoning the Past

Accepting Prudent Risk

4 Breaking Paradigms:The Worst Piece of Advice I've Ever Received

……

5 Accelerating in the Turns:Dont's Skid But Don't Stop

Part 2 Tactics:Implementing Your Vision of Your Firm

6 Creating Opportunities:If You Don't Blow Your Own Horn,There Is No Music

7 Acquiring People:Practicing What You Preach Could Save Your Life

8 Working Outside the Corporate World:How to Make Money where Most People Can't

9 Establishing Fees:If You're Charging a Per Diem,You're Still Just Practicing

10 How to Write a Proposal That Closes Business:Don't Trip As You're About to Cross the Finish Line

11 Investing in Success:Absence Doesn't Make the Heart Grow Fonder-It Weakens the Memory

12 Turning Change into Opportunity:Bad Times Can Be Good Times If You Play Cards Right

13 The Technological C***ultant:How to Use Technology and Live to Tell Aboot It

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编辑推荐

"if you're interested in becoming a rich c***ultant,this boos is a must read."——Robert F.Mager,Founder and President,Mager Associates,Member,Training&Development Hall of Fame

"Blast out of the Per diem trap and into value billing."——Jim Kennedy,Founder,Publisher,and Editor,C***ultants News

"The advice on developing price structure alone is worth a hundred times the price of the book."——William C.BYham,Ph.D.,author of Zapp1

"Must reading for those who are beginning a practice or seeking to upgrade an existing practice."——Victor H.Vroom,Hohn G.Searle Professor,School of Managemetn,Yale University

书籍介绍

The acclaimed Million Dollar C***ulting gives c***ultants the tools and advice they need to grow a firm that rakes in at least $1 million per year. Alan Weiss, "the c***ultant's c***ultant," shows step-by-step how to raise capital, reel in new clients, set fees, *** growth, and more. This updated and expanded edition will appeal to both Weiss's many current fans and a w*** new generation of readers looking for the best advice available for anyone who wants to build a million-dollar c***ulting/speaking career.